Wellness Retreat Branding

This branding and identity package is for a fictional Wellness Retreat named Frilu Spa. My goal was to deploy meaningful design elements using formal and conceptual strategies. I used refreshing, calming colors, and soft shapes to formulate this brand’s aesthetic. I wanted this brand to embody a relaxing retreat that offers clients a reset while surrounded by beautiful mountains and lakes.

The brand name Frilu is inspired by the Norwegian word 'friluftsliv,' which describes the feeling of being outside, exploring nature, and relaxing in the open air.