As a project, I chose to redesign the IPA packaging for Hi-Wire Brewing, a company located in Asheville, NC. I wanted to create bright colored labels that align with the bright and hoppy flavors of the IPA beer. The hop imagery is based on the flavors that are specific to each can.
Original drawings made in Procreate. Each hop is based off the different ingredients used within the beer.
Original Hi-Wire Brewing Packaging
